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→ CATEGORY OF ONE

Incomparable Offers.

Category of One Models.

Maximum Breakthrough potential

A private 1-1 Zoom Call where Dr Chetan Walia shows you how to win and own your high-ticket space by crafting a category of one.

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The Most Valuable Hour you cold spend on your business.

This is not a program, course, or another template system.

This isn't a sales call. It's a test drive.

In this one hour we will show you strategic tweaks and alignments that could position you as a Category of One.

Not a workshop.

Not theory.

 

This is created and crafted leverage, applied with thematic precision to your business model to unleash opportunities like never before.

You bring the business.

We bring the innovation based on working with over 1000 companies worldwide.

You walk away with a customised blueprint to unlock bigger revenues, margins and strategic power you didn’t know you had.

Amazingly Skilful and On Point

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I laughed. I teared up. That should tell you how deeply your session resonated — and how skilfully crafted and on-point it was.

Martta, Lux Breathwork

Brilliant Framework

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Chetan's methods are highly creative and effective. The brilliant framework simplifies and ignites breakthroughs at every level.

Ricky Kej, 3X Grammy Winner

Powerful

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I can feel the power behind this system — it’s refined, intentional, and definitely high-end. Thank you for this.

Claire, ClaireDeguelle.com

Tremendous Impact

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Chetan made a tremendous impact on building our companies and growing our business. I strongly recommend him.

Dr. Grossmann, CFO, Freudenberg

Gifted

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You have a true gift helping people get clear about their strategy and related marketing. I feel confident that I will be successful as I execute the plans you propose and grow my own business.​

Natlalie Swann, Business Consultant

Simplified Brilliance

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The method is so counter-intuitive that it makes you pause, think and reflect, and then leaves you contemplating that brilliance, eventually, is so simple

Nikhil Kamath, Founder Zerodha, $8B Co.

Great Approach

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LOVE IT!!! It's a great approach and very helpful. 

Darren, GenXFit.live

2X in 6 Months

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We did a SPRINT with Chetan and team. It was an eyeopener. We crafted strategies and implemented innovative ideas that saw us achieve our 12 Month target in just 6 months. 

Veerle, LeasePlan

$4K to $25K/m In 30 Days

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WOW!! Great ideas and concepts, I wasn't expecting so much value. I'm excited to implement your suggestions. Love the value stacking :)

Glenn, Viddyup

Brilliant method that helped me think differently

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Thank you Dr. Chetan for creating this concise, effective way to help folks like myself and those with whom I am planning to use this.

Jinnia, Kickboxing Coach

This Is Not Your Normal Call
This Is A Surgical Strike

The Private 1-1 Category of One is a call where we work directly with you to uncover the exact set of moves that can position you in a near category of one, make your offers and value incomparable, and give literally give you a free run while others catch up..

What Happens In The 1st 1-1 Category of One Zoom Call

You literally walk away with innovative positioning which is revenue-focused innovation custom-designed for your business. No theory. no jargons. practical makeove. Nothing held back.

01.

An Hour of Uniqueness

No Layers. No Closers. No Diversions. You work with me.

And I'll come up with Category of One options for us to brainstorm. There are not ideas in the air. These are distilled from experience of doing this in almost every type of knowledge business. I borrow from other industries. We create and craft. We define category shifting but revenue maximising moves.


02

Straight Up Diagnosis & presentation of The Big Idea and Opportunity

We identify and present to you where and how there is the biggest revenue potential waiting to be unlocked in your business (offer or model or positioning).


03

Market-Potential-Architecture

This is not about theory. We analyse the market-potential of your creative positioning and how quickly can it be exploited to monetise a massive financial breakthrough.


04

Strategic Logic & Growth Priorities

We will discuss the logic and rationale behind your biggest opportunities and organise these into clear, prioritised shifts so you know exactly where to focus for the highest return.


05

A Strategy For Keeps

The process of thinking never expires. You will see firsthand how to craft opportunities, create ideas, and learn how to generate these upsides yourself.

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Private Advisory Worth Well Over $5000.

But I Am Investing Upfront In You

There is a lot of noise and confusion out there.

I created the Category of One 1-1 Session to give you direct access to a path breaking idea first - without any barrier of upfront fees. In this session, you’ll receive:

  • A margin multiplier idea.

  • Repositioning to own your category.

  • Uncover market share shifts in your favour.

  • Construct high ticket but low effort models from doing similar work.

  •  Transform the lenses into your business and think exponentially.

  • Have the potential to plan out an exponential story.

This is not guess work.

This is scientific architecture.

Based on solid foundations.

There is only a $100 No-Show-Deposit for this 1-1 Session. This is not a fee. Purely a filter because we spend a lot of time in preparing for your blueprint. This is only so you don't ghost us.

Category of One Designed Around You To Maximise Your High-Ticket Potential

  • He holds a PhD in Business Strategy and Creativity—a rare combination that reflects both analytical depth and inventive thinking.

     

    His work has been published by three of the world’s top five publishers—Sage, Springer, and Taylor & Francis—as well as Forbes.

     

    Dr. Walia has served as a faculty member at the University of Bradford, where he taught Management Consulting to both Executive MBA and PhD students.

     

    Over the years, he has acted as a strategic advisor to over 1000 businesses, and as a consultant to consultants—helping leaders at the very highest level sharpen their thinking, unlock growth, and architect lasting impact.

  • Thought leadership through research 📝: Chetan has made scholarly contributions to journals and academic books, and authored MBA curriculums for Universities. 

    Thought leadership through client work 📽️: He has consulted with various industries, leaders, and companies around the world, including some of the top brands.

    Thought leadership through publications 📚: Chetan Walia has published books in the area of strategy, organisational success, breakthroughs, sales, managerial success, and creativity.

    Thought leadership through accreditations ䷪: Chetan is a Doctor of Philosophy and Chartered Fellow CIPD.

    Thought leadership through awards 🏆: He has been awarded as Top 100 Leaders in Eduction, Top 50 Thought Leaders, and with Outstanding Leadership Award.

  • This is for entrepreneurs in the knowledge or expertise business.

    For entrepreneurs looking to scale and expand.

    For coaches and consultants looking to breakthrough.

    For experts looking to define niches and discovering unique revenue models.

    For firms experiencing saturation from increased crowd and competition.

  • Real. Executed. Risk Free. Life Changing.

    • A Law Firm - 3X Revenue Unlocked from an innovative Licensing Model.

    • Life Coach Repositioning → Trauma Reversal Expert → 4X Pricing & Revenue without risk and within same marketing spend.

    • Financial Advisor → Business Model Innovation → Coaching other advisors → unlocks a $1M business.

    • Hypnotist - 3X Sales through a simple funnel redesign.

    • Marketing Agency - Changed revenue model leads to 9X revenues in retainer fee from same clients.

    • Business Strategy Public Speaking - Discovers 6x growth through business model innovation (from speaking to teaching).

    • A medical practitioner with NHS launches private practice by discovering a Category of One niche and 10Xs her income.

    • A ghostwriting company develops a four-fold architecture to unlock clients globally. 

    • An entrepreneurial coaching system increases prices 2X and clients by 4X by repositioning the target market design. 

    Simple changes. Incredible innovations. Exponential results.

  • We don't believe in fancy retainers or huge upfront payments - and then wait 2-4 months to even see whether this will succeed or not.

    Working with Dr Chetan Walia is to experience a breakthrough here and now and drive strategic outcomes and visible results now (and forever more). We deliver results in the moment and only ever invoice you a fraction of what we generate for you.

    NOT A PAY NOW - KNOW LATER MODEL.

    BUT SEE. TOUCH. RECEIVE. PAY A FRACTION MODEL

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Don't Miss Out On This Category of one Opportunity

This Private Breakthrough isn’t about fitting you into a category. It’s about liberating out of a category and creating your own.

Get A Seat at the 1-1 Table 

  • Schedule your call with a $100 No-Show-Deposit (Only) by clicking the button below.

  • (Optional) Watch a presentation I have already left for you on the confirmation page (its an eye-opener on how to create possibilities in life and in business)

  • Allow us to identify the move that makes the biggest difference - based on where you are, what you’re trying to solve and what you’re uniquely positioned to scale.

Schedule now and within a couple days we could be discussing your Category of One - live, unfiltered and potentially game-changing.

PUBLISHED BY THE BEST

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→ STRATEGIC REVENUE ARCHITECTURE

One high-leverage reset

can totally and forever change the game

Your breakthrough is built to fit and ready to activate the moment you leave the room.

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