FOR COACHES, CONSULTANTS, EXPERTS, AGENCIES, AND B2B SERVICE PROVIDERS
Discover The Power of Your Own Intellectual Property Assets
Hi-Performance. Rapid. Radical Profit Expansion
YOUR CUSTOM IP ASSETS DEVELOPED
Most experts rely on borrowed certifications, borrowed frameworks, and borrowed methods.
We help you create your own IP Assets — a proprietary method, framework, or system that no one else can copy. That’s your Intellectual Asset.
Your Custom IP Assets™ — Developed for You Assets that power ROI and open infinite possibilities.
The Power of Your Own IP Assets™
The Power To Scale
Borrowed frameworks hit ceilings. Your own IP Asset multiplies demand and makes growth effortless.
The Pricing Power
When you own the method, you own the market. Premium pricing becomes natural, not a fight
The Power To Make Marketing Work
Funnels, ads, and content stop being noise — and start pulling clients in. IP is what makes tools work.
The Power To Lead
Stop being “one of many.” Your IP Asset makes you the provider, the category leader, the reference point.
The Power To Licence
Your system doesn’t just serve you — it can be taught, licensed, and scaled through others.
The Power To Drive Up Enterprise Value
A business without IP is fragile. With IP, you own an asset that compounds, retains value, and increases equity.
The Power of Authority
Not borrowed status from a certification. Genuine authority from owning the science and the story.
The Power To Shift Value Perception Totally
Clients don’t see another service provider. They see the creator of a proven method. That’s why they buy.
PUBLISHED BY THE BEST
Take Your IP Power For A Test Drive
Experience the power of your own Intellectual Assets — before you even build it.
We’ll unlock the most meaningful upside in your scope, in real time.
We’ll reveal the breakthrough that no one can unsee — the lever that shifts your positioning, your pricing, and your profit potential instantly.
What you gain from your Test Drive:
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Clarity on your most valuable differentiator.
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Proof that your IP isn’t just theory — it moves markets.
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A pathway that shows how your business can leap from competing to incomparable.
+1000
COMPANIES ADVISED
+ 75
INDUSTRIES COVERED
5K - $1M
OFFER PRICE REALISED FOR CLIENTS
Amazingly Skilful and On Point
I laughed. I teared up. That should tell you how deeply your session resonated — and how skilfully crafted and on-point it was.
Martta, Lux Breathwork
Brilliant Framework
Chetan's methods are highly creative and effective. The brilliant framework simplifies and ignites breakthroughs at every level.
Ricky Kej, 3X Grammy Winner
Powerful
I can feel the power behind this system — it’s refined, intentional, and definitely high-end. Thank you for this.
Claire, ClaireDeguelle.com
Tremendous Impact
Chetan made a tremendous impact on building our companies and growing our business. I strongly recommend him.
Dr. Grossmann, CFO, Freudenberg
Gifted
You have a true gift helping people get clear about their strategy and related marketing. I feel confident that I will be successful as I execute the plans you propose and grow my own business.
Natlalie Swann, Business Consultant
Simplified Brilliance
The method is so counter-intuitive that it makes you pause, think and reflect, and then leaves you contemplating that brilliance, eventually, is so simple
Nikhil Kamath, Founder Zerodha, $8B Co.
Great Approach
LOVE IT!!! It's a great approach and very helpful.
Darren, GenXFit.live
2X in 6 Months
We did a SPRINT with Chetan and team. It was an eyeopener. We crafted strategies and implemented innovative ideas that saw us achieve our 12 Month target in just 6 months.
Veerle, LeasePlan
$4K to $25K/m In 30 Days
WOW!! Great ideas and concepts, I wasn't expecting so much value. I'm excited to implement your suggestions. Love the value stacking :)
Glenn, Viddyup
Brilliant method that helped me think differently
Thank you Dr. Chetan for creating this concise, effective way to help folks like myself and those with whom I am planning to use this.
Jinnia, Kickboxing Coach
Borrowed IP Cannot Scale
Most coaches, consultants, and experts are trapped in the same loop:
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Relying on borrowed IP from certifications, courses, or mentors.
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Then fighting each other with identical frameworks the market has seen a thousand times.
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And pushing endless content, funnels, and ads just to look different — but it all blurs into noise.
The result?
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More time spent marketing than delivering.
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Leads that resist premium prices because you sound like everyone else.
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A business that feels fragile, always one algorithm or ad change away from collapse.
The truth is: you don’t have a sales problem. You have an IP problem.
Without your own proprietary assets, you’ll always compete in the red ocean of copycats.
With it, you step into a Category-of-One — where clients seek you out, pricing power is natural, and growth compounds.
Why Marketing Fails
Marketing is a tool.
But it’s not a rubber band you can stretch to scale.
VSLs. Funnels.
Lead gens.
Authority videos.
Hype.
Bull.
Blah.
A certified this.
A certified that.
A tool acquired.
A method learnt.
His method.
Her offer.
This board.
That AI.
Guess what’s common?
There are thousands of others doing the exact same thing.
And when everyone is doing it,
marketing doesn’t produce scale.
It can’t.
It becomes noise.
But the very same tools can work magic
— when they are powered by uniqueness in value.
That uniqueness is your own IP Assets.
What Is Your Own IP Power?
Your Intellectual Property (IP) Assets isn’t patents or legal paperwork.
A Method ≠ IP.
A method is just how you do the work.
IP is when it’s codified, packaged, and marketable — unique.
A Framework ≠ IP.
A framework is often borrowed, tweaked, or loosely described.
IP is when it’s defensible, replicable, and licensable.
An Asset = IP.
If it can run without you, create ROI without you,
and be scaled, licensed, or sold — that’s an IP asset.
Don’t confuse a method or knowledge with an asset.
An IP Asset is proprietary, productised system — your own tools, assessments, diagnostics, or methodology — created from your expertise and experience.
Not licensed from someone else.
Not copied from a certification.
Not learned from a course thousands of others are using.
👉 It’s yours.
Exclusive.
Uncopyable.
And when you own it,
you own the market.
How Power Shifts Through Your Own IP Assets™
When you request your IP Assets, here’s what you’ll receive within 72 hours:
#1
Direct Access to Elite Expertise
No layers. No teams. No filters. Your IP is designed directly by Dr Chetan Walia — the strategist behind transformations for giants like EY and McKinsey.
#2
A Staggeringly Life-Shifting Opportunity Unlock
The exact point where — and how — your own IP can be developed, owned, and leveraged to command unbeatable positioning, pricing, and profit.
#3
The Rapid & Radical Profit Expansion Map
A clear, visual pathway showing how your IP opens demand, validates viability, and escalates into high-ticket opportunities.
#4
The Competitive Ladder™
A before-and-after map of where you sit today, and how your IP elevates you above copycats and into a Category-of-One.
No calls. No obligation.
Just Clarity
If you want us to build it into a full proprietary system, we can talk. If not — the idea is yours.
Here is what you get:
The Name + Shape of Your IP Assets
→ a proprietary method you can own outright.
The Market Gap It Fills
→ why it makes you incomparable in your space.
The Profit Expansion Path
→ how your IP justifies premium pricing and opens a high-ticket track.
The Competitive Ladder
→ where you sit now, and how your IP elevates you above copycats.
Borrowed IP
vs.
Your Own IP Assets
Borrowed IP
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Licensed from someone else’s certification or program
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Used by thousands of others in the same market
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Competes on marketing (who can shout louder)
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Fragile — one algorithm change or new competitor reduces value
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Positions you as one of many
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Limits pricing power → clients see alternatives
Your Own IP Assets
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Created from your own expertise, story, and experience
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Exclusive — belongs only to you
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Competes on ownership (can’t be copied)
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Durable — frameworks, tools, diagnostics you own forever
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Positions you as a Category-of-One
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Expands pricing power → clients see no alternatives
Who is this for?
Should You Own an IP?
Ask yourself this:
Do you have a vision to create a six- or seven-figure business… or not?
Because here’s the truth:
-
Without your own IP, you’ll always be fighting in the noise — competing with borrowed certifications, borrowed frameworks, borrowed voices.
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With your own IP, you own the system, the story, and the market. You stop chasing clients. You become the obvious choice.
👉 If your vision is small — no, you don’t need your own IP.
👉 If your vision is big — six, seven figures and beyond
— then yes. Your own IP isn’t optional. It’s the foundation.
This is not for:
-
Startups who don’t yet have anything in place,
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Dabblers looking for free ideas,
-
People who want to borrow another certification instead of owning their own method.
👉 If your vision is to scale with authority and become a Category-of-One, this is for you.
How to Apply for Your Own IP Asset Power™
Each IP Track is not just an idea. Every creation is rooted in academic evidence of the highest order — so you own a piece of science, not just another hashtag.
Whenever we open this window,
we accept only 10 IP Track requests.
Some clients continue to work with us.
Some don’t.
Both are fine.
Here’s how it works:
#1
Request Your Track
Submit your details and pay a $100 commitment fee. This is not profit — it’s a filter. We don’t create thought leadership for freebies that no one will read.
Look, a $100 investment is obviously not making me rich. I’m only doing 10 of these. But it may just make you a fortune.
#2
We Build Your IP Track
Within 72 hours, you’ll receive a custom video + PDF with:
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The name + shape of your potential IP,
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The market gap it fills,
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The profit-expansion track it opens.
#3
Your 7-Day Window
If you’d like to discuss building your IP into a full proprietary system, you’ll have a 7-day window to book a call with us.
If not, no worries — the idea is yours.
Some clients develop it on their own.
Others build it with us.
Private Advisory Worth Well Over $5000.
But I Am Investing Upfront In You
Dr Chetan Walia holds a PhD in Business Strategy and Creativity—a rare combination that reflects both analytical depth and inventive thinking.
His work has been published by three of the world’s top five publishers—Sage, Springer, and Taylor & Francis—as well as Forbes.
Dr. Walia has served as a faculty member at the University of Bradford, where he taught Management Consulting to both Executive MBA and PhD students.
Over the years, he has acted as a strategic advisor to businesses, and as a consultant to consultants—helping leaders at the very highest level sharpen their thinking, unlock growth, and architect lasting impact.
Why Should You Create Your Own IP Assets?
#1
Become a Category-of-One
No comparisons. No substitutes.
You own the method → you own the market.
#2
Unlock True Scale
Marketing stops being noise. With a proprietary system, funnels, ads, and content finally multiply instead of grind.
#3
Earn Genuine Authority
Not borrowed status from a certification. Authority that comes from owning the science and story.
#4
Open Licensing Opportunities
Your method can be taught, licensed, and scaled through others. IP makes you not just a coach/consultant, but an institution.
#5
Flip the Script: Become the Provider
Stop chasing platforms, certs, and programs. Build the system others want to join.
#6
Shift Client Perception Instantly
Clients don’t see “another expert.” They see the creator of a proven method — and that’s why they pay premium.
At the end of the day, the only question really is:
What’s your vision?
If it’s to stay small, keep borrowing frameworks and fighting the noise.
If it’s to build a six- or seven-figure business in your own Category-of-One,
then your IP is not optional.
Delivered in 72 hours as a Video + PDF.
Clarity. Ownership.
A vision you can build on.
Frequently Asked Questions
Your IP Track is a short, custom blueprint — delivered as a Video + PDF — showing the name, shape, market gap, and profit-expansion path of your potential proprietary method. It’s not theory. It’s clarity you can act on immediately.
Because real Intellectual Property takes time and expertise to craft. We don’t create thought leadership for freebies that no one reads. The fee is a commitment filter, not a profit center. It ensures we invest time only in people who are serious about their vision.
Yes. Once delivered, the IP direction is yours. Some clients develop it on their own. Others choose to work with us to build it into a full proprietary system. Both paths are fine.
You’ll have a 7-day window to book a call if you’d like to discuss building your IP into a complete system. There’s no compulsion. If you don’t want to continue, you still keep the idea.
Then you’ve risked only $100 — and still received a perspective most experts never get. Many clients find even a single phrase or shape we create reframes their entire business.
This is not for:
-
Startups who don’t yet have anything in place,
-
Dabblers looking for free ideas,
-
People who want to borrow another certification instead of owning their own method.
👉 If your vision is to scale with authority and become a Category-of-One, this is for you.-
Delivered in 48-72 Hours.
No Upsells
No Calls
No Add-Ons
Only 10 Spots
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